We're in pursuit of extreme consumer delight and unwavering trust.​

Our associates are passionate about creating and delivering high-performance technology to every consumer that goes above and beyond anything they’ve ever experienced before. We work incessantly to pioneer unparalleled products that solve existing problems, extraordinary problems and even problems they don’t know they have. This is product performance that raises eyebrows and the quality of life.

What We Deliver

Who We Serve: A Discerning and Educated Global Consumer

Who We Are: By The Numbers

Net Sales
$ 0 bn
Net Sales CAGR
0 %

(March 2008-2023)

Employees
0 +
Patents
0 +
Markets
0
Sub-Categories
0
Innovation Centers
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Retailers Globally
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¹ Adjusted Net Sales of $3.6bn for 2022
² As of December 30, 2022
³ Upon completion of the separation and distribution

Our Global Leadership Team

SharkNinja has a proud history as a pioneer in small household appliances, and we continuously create a broad array of products that consumers love. With a legacy that dates back several decades, SharkNinja has transformed from its origins as an early-stage pioneer into a portfolio of trusted, global, billion-dollar brands driving rapid growth and innovation across the multiple categories in which we compete today.

Mark Barrocas

Chief Executive Officer

Mark Rosenzweig

Founder

SharkNinja has a proud history as a pioneer in small household appliances, and we continuously create a broad array of products that consumers love. With a legacy that dates back several decades, SharkNinja has transformed from its origins as an early-stage pioneer into a portfolio of trusted, global, billion-dollar brands driving rapid growth and innovation across the multiple categories in which we compete today.

Mark Barrocas

Chief Executive Officer

Velia Carboni

   Chief Information Officer

Anthony Marra

Global Product Development, EVP – Shark

Adam Rodgers

General Manager, SVP North America Retail

Tom Brown

President, UK & Europe 

Mark Rosenzweig

Founder

Mark Rosenzweig

Mark Rosenzweig founded SharkNinja in 1997 in Montreal, Canada, and entered the United States market in 1998. He is enthusiastic about developing innovative products that better the lives of consumers. In 2003, Mark spearheaded efforts to tap into Direct Response Television and became the face of SharkNinja, demonstrating firsthand the quality and efficiency of SharkNinja products.

Prior to SharkNinja, Mark worked in the entertainment industry.

Mark has a Bachelor of Arts in Psychology and a Bachelor of Art in Economics from Wharton School of Business.

Prior to joining SharkNinja, Mark held several senior leadership positions, including as the President of Aramark Uniform and the President of Broder Bros Co. He also serves on the Board of the JCC of Greater Boston.
Mark holds a Bachelor of General Studies from the University of Michigan.

Mark A. Barrocas

Mark A. Barrocas is the Chief Executive Officer of SharkNinja and a member of the company’s board of directors since July 31, 2023. Prior to that he served as President of SharkNinja, beginning in 2008. During his tenure, Mark has focused on leading our rapid product innovation, international expansion, and continuous development of consumer insights and agile operations. The award-winning corporate culture and team infrastructure he has championed has driven our 5-star customer experience and built a portfolio of trusted global brands. Under Mark’s leadership, our business has expanded to nine countries and twenty-five offices around the world.

Prior to joining SharkNinja, Mark held several senior leadership positions, including as the President of Aramark Uniform and the President of Broder Bros Co. He also serves on the Board of the JCC of Greater Boston.
Mark holds a Bachelor of General Studies from the University of Michigan.

Neil Shah

Neil Shah was named EVP, Chief Commercial Officer in 2018 and provides global leadership to the Sales, Analytics, and Marketing organization.

Neil joined SharkNinja in October 2007 as the Manager of Sales Planning and Analysis; Neil has held various leadership roles within Strategic Sales & Marketing. Prior to joining SharkNinja, Neil held several positions within The Holmes Group, including Category Manager for the Wal-Mart business, and Senior Analyst, Sales and Operations, for the Jarden Consumer Solutions business.

Neil received his Bachelor of Commerce and his Master of Commerce in Statistics and Accounting from H.A. College of Commerce at Gujarat University in India. He holds a Master of Business Administration in Management from McCallum Graduate School of Business at Bentley College.

Pedro J. Lopez-Baldrich

Pedro J. Lopez-Baldrich joined SharkNinja as EVP, Chief Legal Officer in 2018, bringing a wealth of global experience managing business, legal, operational, intellectual property, and executive management teams within both public and private companies. He is honored to work with an amazingly talented legal team comprised of business first attorneys who are passionate in the business outcomes and achieving 5 Star product reviews. 

Pedro J. has held roles as CEO and General Counsel of Clean Diesel Technologies, General Counsel and VP of Operations at Patagonia, and Associate GC at Burton Snowboards. Pedro J. currently serves on the Board of Directors for Tech Goes Home – nonprofit dedicated to addressing digital inequalities.

Pedro J. holds a BS/BA in International Business from Drake University, a Juris Doctor from St. John’s University School of Law, and an LL.M. from Georgetown University Law Center.

Kim Smolko

Kim Smolko, our EVP, Global Operations, is obsessed with delivering extraordinary consumer value and experience. She leads her team to deliver best-in-class service at the lowest cost across all aspects of Global Operations, including Demand & Supply Planning, New Product Flawless Execution, Order Management, Logistics, Sourcing & Indirect Procurement, Consumer Experience, and Sustainability.

Kim joined us in 2021 from Energizer Holdings where she was Vice President, Global Supply Chain. Prior to that, Kim was with SC Johnson for 21 years, holding leadership roles across Supply Chain, Manufacturing, and Research & Development.

Kim holds a Bachelor of Science in Chemical Engineering from Purdue University and a Master of Business Administration from Marquette University.

Larry Flynn

Larry Flynn has been our interim Chief Financial Officer since June 2023 and Chief Accounting Officer since February 2023. Before joining SharkNinja, Larry served as Chief Accounting Officer at Wayfair from 2022 to 2023 and Vice President, Controller and Treasurer of Dunkin’ Brands from 2018 to 2022. 

He holds a Bachelor of Science in Business Administration from Babson College and a Masters of Science in Accounting from the Boston College Carroll School of Management.

Ross Richardson

Joining SharkNinja in 2015, Ross Richardson currently serves as our Chief Design Officer. Ross directs a global team of Mechanical and Product Design Engineers, Industrial Designers, NPI, and R&D professionals across 3 continents and time zones on the design and delivery for all Shark and Ninja products.

Prior to joining SharkNinja, Ross held management roles at Hoover Candy, Jigsaw Design Solutions Ltd, and FTL Subsea.

Ross holds a BEng degree in Product Design Engineering from Glasgow School of Art and The University of Glasgow.

Elizabeth Norberg

Elizabeth Norberg is the Chief People Officer for SharkNinja, Inc. As a key member of the executive leadership team, she leads all aspects of the People & Culture organization globally, overseeing the development and execution of strategies that continuously help to amplify SharkNinja’s culture of customer-centric innovation.

Elizabeth brings over 25 years of unique experience to SharkNinja, having worked in retail, professional services, restaurants, entertainment, hospitality, real estate, and healthcare. She joined SharkNinja in September 2023 from Foot-Locker, where she served as Executive Vice President and Chief Human Resources Officer, responsible for corporate communications, human resources and the people strategy for over 45,000 associates in over 27 countries. Prior to joining Foot-Locker, she held executive leadership roles at Loews Hotels & Co, RLH Corporation, Dolce Hotels & Resorts, Starwood Hotels & Resorts Worldwide, Inc., and Northwell Health.

Elizabeth is graduate of Colorado State University and holds a Bachelor of Science in Business Management.

Adam Petrick

Adam Petrick is SharkNinja’s Chief Marketing Officer. In his role, Adam leads all aspects of marketing globally, including strategy, branding, creative and new product development.

With over 24 years of experience, Adam is a recognized brand and marketing strategist, most recently serving as the Global Chief Brand Officer at PUMA, one of the most recognizable brands in the world. During his two decades with the company, he guided the total marketing strategy across 86 markets and was instrumental in the brand’s growth in revenue. In 2023, Adam was named to the Vogue Business 100 Innovators list as a Tech and Web3 Innovator.

Adam holds a Bachelor of Arts in Theater and English from the University of Pennsylvania.