July 25, 2024 – SharkNinja, Inc. (NYSE: SN), a global product design and technology company, is set to shake-up the at-home espresso and coffee market as it launches the Ninja Luxe™ Café. As the only all-in-one no-guesswork espresso, well-balanced drip coffee, and rapid cold brew maker, consumers can say goodbye to the frustrating trial-and-error that’s common with other complex semi-automatic espresso machines and hello to espresso and coffee without limits.
With its Barista Assist Technology™, the Ninja Luxe™ Café offers the ultimate guided experience from customized grind size recommendations to weight-based dosing and active brew adjustments for temperature & pressure. Every brew is monitored, and the machine automatically adapts to create the perfect cup for every vibe.
To top it off, the unique Dual Froth System that combines steaming and whisking to unlock hands-free frothing and effortlessly craft perfectly textured hot or cold microfoam whether using dairy or plant-based milk. Four preset programs allow users to select their desired froth styles including steamed milk, thin froth, thick froth and cold foam to further customize their favorite beverage.
“Our new Ninja Luxe™ Café is an easy-to-use 3-in-1 espresso, drip coffee and cold brew maker that solves for the biggest pain points consumers have with espresso machines,” said Neil Shah, Chief Commercial Officer at SharkNinja. “The tailored grind-size recommendations, built-in scale and hands-free frothing system removes complicated processes to eliminate sour/bitter brews and manual frothing hassles for café-quality drinks at home. At SharkNinja, we believe that consumers deserve exceptional performance and versatility at an accessible price point, and we’re excited to bring that to coffee lovers with the launch of the Ninja Luxe™ Café.”
Whether you’re starting your day on a high note, hitting an afternoon slump, or looking to reenergize your evening, keep the good vibes brewing with the Ninja Luxe™ Café. The machine makes it easy to craft café-quality favorites from double and quad shots to classic, rich or over-ice drip coffee and cold brew in a range of sizes from six ounces up to 18 ounces. Cold-pressed espresso is brewed at a lower temperature and pressure and at a slower pace to extract a more flavorful, smooth brew – perfect for espresso martinis.
The Ninja Luxe™ Café is now available on NinjaKitchen.com and at Best Buy for $499.99. It will be available at other major retailers including Amazon, Crate & Barrel, Kohl’s and Target soon.
With its Barista Assist Technology™, the Ninja Luxe™ Café offers the ultimate guided experience from customized grind size recommendations to weight-based dosing and active brew adjustments for temperature & pressure. Every brew is monitored, and the machine automatically adapts to create the perfect cup for every vibe.
To top it off, the unique Dual Froth System that combines steaming and whisking to unlock hands-free frothing and effortlessly craft perfectly textured hot or cold microfoam whether using dairy or plant-based milk. Four preset programs allow users to select their desired froth styles including steamed milk, thin froth, thick froth and cold foam to further customize their favorite beverage.
