Product Positive

We are reimagining the product life cycle to extend product longevity and pursuing circular product design and sustainable packaging materials.

Innovative 5-Star Products That Improve
People’s Lives, Every Day.

We deploy a wide variety of tools to understand what consumers need today and will desire tomorrow. We constantly analyze consumers’ interactions with small home appliances and leverage consumer reviews across multiple platforms, which we refer to as our “always on” approach. In 2024, we interacted with more than 275,000 consumers during our product development process. 

4.3 stars

Our global average product rating was 4.3 out of 5 stars.

4.7 stars

Consumers rated their satisfaction with SharkNinja Customer Service a 4.7 out of 5 stars on average.

Circular Economy

Traditional linear production, consumption and disposal models are no longer sustainable. We’re reimagining the product life cycle to extend product longevity and designing products for refurbishment and recycling.

EFFICIENT

Material
Efficiency

Our product design teams look to leverage lightweight components, require fewer parts and reduce manufacturing steps, which in turn helps to reduce costs and assembly times. 

MULTIFUNCTIONAL

Multifunctional
Products

Multifunctional products combine multiple appliances into one, using a singular motorized base with different attachments.  

DURABLE

Product Durability

We design products to meet our quality standards for performance and durability  

REPAIRABLE

Product Repairability

Since 2019, we have refurbished 4.4 million units, giving more than 85% of our returned products a second life.  

RENEWED

Refurbishment

We design products for easy maintenance and are working to improve product repairability. 

Achievements

  • Adopted new repairability design requirements for new product development 
  • Expanded returns refurbishment program to Canada, Germany, Netherlands, Belgium and Luxembourg 

Goals

  • Implement modular and repairability design requirements in five product categories in 2025 
  • Expand the returns refurbishment program to Nordic and Central Eastern European countries in 2025 

Ninja FlexFlame™

Our FlexFlame™ outdoor propane grill is designed to be repairable by making many of its parts easy to disassemble, remove and replace.

Packaging

We are committed to adopting more sustainable packaging solutions, including reducing materials per product and replacing non-recyclable packaging with recyclable alternatives where possible. In 2024, 91% of our packaging by weight was fiber-based and fully recyclable, and 8% was plastic.

Our Sustainable Packaging Principles

Fit for purpose​

Protect product from factory to consumer.

Appeal to our consumers.

Responsibly sourced

Utilize fiber from responsibly managed forests or recycled content sources. 

Right sized​

Remove unnecessary packaging.

Avoid empty spaces.

Optimize palletization.

Recyclable

Design for recyclability – no EPS or plastic packaging.

Leverage water or plant based inks, or boards with less coating.

Include recycling logos on pack to help our customers make the right decisions.

2024 Packaging Use

91%

91% of our packaging by weight was fiber-based and fully recyclable.

Achievements

  • Removed expanded polystyrene (EPS) from Shark products

Goals

  • Remove EPS from 25% of Ninja units in 2025

Learn more about our Positive Impact Plan in SharkNinja's 2024 ESG Report