Ninja soars through UK rankings in YouGov’s Best Global Brands 2025
Ninja, part of SharkNinja, Inc., is named the UK’s 6th most-improved brand in year-to-year index, based on consumer perception
03 February, 2025 – Ninja, part of SharkNinja, Inc., a global product design and technology company, has been named as the UK’s 6th most-improved brand in YouGov’s Best Global Brands 2025, an annual ranking of the top-performing global brands over the last 12 months based on over a million customer surveys.
The rankings measure how consumers perceive brands in terms of quality, satisfaction, reputation, overall impression and likelihood to recommend. Ninja increased its index score by an incredible 5 points, putting it in 6th place and ahead of the likes of Guinness and Netflix:
Source: YouGov Best Global Brands 2025
Lana Sanleandro, Chief Marketing Officer, EMEA, SharkNinja, commented: “Every day, we strive to deliver our customers with the very best quality and value for money, and we’re so delighted to see Ninja recognised by these rankings. The consumer demand we have seen in the UK and Germany for all our Ninja products has been great and the Ninja Creami and Ninja Double Stack XL Air Fryer have been large contributors to this amazing success.
“We’re looking forward to building on these foundations in 2025, as we continue to wow new and current customers with Outrageously Extraordinary designs and innovation.”
Ninja was also named as the 6th most-improved brand in Germany, where it increased its index scoring by 2.9 points.
The full YouGov Best Global Brands 2025 rankings can be viewed here: https://business.yougov.com/content/51444-yougov-best-global-brands-2025
Methodology
YouGov’s Best Global Brands 2025 are powered by YouGov BrandIndex. Based on over a million customer surveys in 28 markets, rankings are based on brands’ Index scores taken from YouGov BrandIndex, between January 1st, 2024, and December 31st, 2024. The Index score within YouGov BrandIndex is a composite measure that summarizes overall brand health.
The six-component metrics of the Index score are:
- Impression: Do people have a positive or negative impression of the brand?
- Quality: Do people perceive the brand’s products or services as good or poor-quality?
- Value: Does the brand offer good or poor value for money?
- Satisfaction: Are customers satisfied or dissatisfied with their experience of the brand?
- Reputation: Would people be proud or embarrassed to work for the brand?
- Recommend: Would people recommend the brand to others, or tell them to avoid it?
To qualify for YouGov’s Best Global Brands, brands must be listed in a minimum of 10 markets out of the 28 markets analyzed in total. The markets are: Australia, Brazil, Canada, China, Colombia, Denmark, Egypt, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Philippines, Poland, Saudi Arabia, Singapore, Spain, Sweden, Thailand, United Arab Emirates, United Kingdom, United States, and Vietnam. Brands that are tracked across multiple sectors are ranked based on their highest-ranking sector per market. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking. Brands must have a minimum sample size of 300 to be included. For a brand to qualify as a top 10 brand, it must have scores available for at least 6 months (183 days). Market-level deep-dives follow the same methodology but are based solely on respondents’ answers in the indicated market. Top improvers are ranked based on year-on-year improvement to Index score, between January 1st, 2023, and December 31st, 2024. All scores are rounded. For brands with the same change in score, ranking is based on highest 2024 Index score. For a brand to qualify as a most-improved brand, it must have scores available for at least 18 months (548 days).
