True Edge Tuesday with Peter Liu
At SharkNinja, we strive for the outrageously extraordinary in everything we do, driven by our True Edge – the super skills that set us apart. This cornerstone of the Outrageously Extraordinary mindset harnesses innovative insight and strategic solutions to create a competitive advantage, empowering us to positively impact people’s lives every day.
True Edge Tuesday celebrates team members who go above and beyond, showcasing what it means to reject the status quo and embrace the extraordinary.
Meet Peter!
Peter Liu, a Design Manager in Engineering R&D, has been driving innovation since joining the company in April 2018. With seven years of experience, he leads the design efforts for flagship corded upright vacuum products. More recently, his team has expanded its role to provide AD support for Personal Care products. Originally from Anhui Province, China, Peter takes pride in his hometown, celebrated for its breathtaking Yellow Mountain and iconic Hui-style architecture.
OE in Action
Since 2021, Peter has focused on building a high-performing, collaborative team, encouraging them to embrace challenging projects for faster growth. He believes that strong teamwork leads to extraordinary results, and his leadership fosters an environment where innovation thrives. Peter’s focus on efficient execution and quick action has had a significant impact on his team’s performance and overall success.
Peter and his team have consistently delivered innovative concepts across multiple projects. Notable innovations include the no-touch empty feature, Odor Neutralizer, and many others.
Peter excels at quickly adjusting strategies in the face of unexpected challenges and market shifts, ensuring his team stays on track. A standout example is when his team supported the U.S. AD team by delivering nine design concepts and functional sample validations within four months. This rapid response clarified product definitions, mitigated potential IP risks, and accelerated the development process.
His fearlessness in the face of failure drives innovation, and his willingness to explore unknown technologies showcases his commitment to pushing boundaries.
Peter embodies the spirit of “Outrageously Extraordinary,” constantly striving for innovation, swift execution, and strong teamwork to drive SharkNinja’s success.
Hear from Peter
What does it mean to be Outrageously Extraordinary?
To me, OE doesn’t just mean completing daily work; it also includes paying attention to every design detail, bringing innovation into our products, maintaining high efficiency when facing frequent design changes, building strong relationships with cross-functional teams, and helping my team members accelerate their career growth.
True Edge is described as “a key principle of the OE mindset, combining vigilance, innovative insight, and strategic solutions to create a competitive advantage that is exceptionally hard to replicate.”
What’s your True Edge, or what are you working to build?
My true edge lies in efficient execution, quick responsiveness, and reliability, as well as in inspiring my team to take on challenges. I focus on integrating innovative technologies and market trends to drive new category development, creating a competitive advantage that is difficult to replicate.
Can you share examples of how you live “OE”?
When facing unexpected challenges and market shifts, I can quickly adjust strategies to ensure the team stays on track. Since 2021, I’ve been focused on building up my team. I believe strong teamwork leads to extraordinary results, and I encourage team members to embrace innovation while providing the support they need to grow and succeed.
What makes working at SharkNinja special?
SharkNinja empowers every individual with the trust and opportunities to drive real change. It’s not just a company with an innovation-driven culture—it’s a place where passionate, like-minded individuals collaborate toward shared goals. Working here constantly challenges me to push my limits and create a meaningful impact.
