Excitement Builds for FOX Primetime December Basketball Showcase Featuring Connecticut, Iowa, Louisville and Tennessee at Barclays Center in Brooklyn, NY
September 26, 2024 – Horizon Sports & Experiences (HS&E) today announced Shark Beauty™, a SharkNinja brand and an innovation leader in the beauty industry designing products by and for all hair types, will be the title sponsor for the inaugural Shark Beauty™ Women’s Champions Classic, marking an exciting collaboration in the evolution of women’s college basketball. This early-season showcase will feature the University of Connecticut, the University of Iowa, the University of Louisville, and the University of Tennessee, squaring off in a primetime doubleheader on the FOX broadcast network, providing an entirely new prime time platform for women’s college basketball. The event is scheduled for Saturday, December 7 at Barclays Center in Brooklyn.
The Shark Beauty™ Women’s Champions Classic is a collaboration between Horizon Sports & Experiences (HS&E) and FOX Sports.
In addition to its title sponsorship of this pioneering early-season women’s basketball showcase, Shark Beauty™ will also receive a variety of broadcast and digital integrations and sponsorship elements, as well as hospitality and fan engagement activation, and in-arena signage as part of its multiyear partnership.
“This first-of-its-kind early-season women’s tournament in New York City provides the type of national spotlight that will continue to elevate the women’s game, and we are thrilled to be on the ground floor to help further its momentum as title sponsor. At Shark Beauty, we work tirelessly to reimagine beauty solutions, and it’s just the beginning. As we continue to innovate across new products and categories, this event offers us a unique opportunity to introduce Shark Beauty to a national audience of passionate fans.”
“There has been tremendous excitement around the inaugural Women’s Champions Classic, and we’re thrilled to announce our landmark sponsorship agreement with Shark Beauty™,” said David Levy, Co-CEO of HS&E. “This represents a significant shift, as brands in this category have historically focused their sponsorship dollars on traditional primetime entertainment television. As the popularity of women’s basketball continues to soar, new avenues for engagement and enhanced return on investment have emerged. Shark Beauty™ is setting a powerful example by recognizing the importance of investing in women’s sports, a strategy we believe will inspire other brands to follow suit.”
Follow the Women’s Champions Classic on the following platforms for more news and announcements ahead of the December 7th event.
