29^th April 2024 – SharkNinja, Inc., a global product design and technology company, is continuing to build on its mission to offer versatile and inclusive products ‘For All Hair Kind’, no matter the hair type, texture or skill set, by announcing Shark Beauty as the official hair partner of the Girls Aloud 2024 UK and Ireland tour.Through the partnership, the hair team of the renowned UK pop girl band – which is comprised of Cheryl, Kimberley Walsh, Nadine Coyle, and Nicola Roberts – will exclusively use Shark Beauty’s innovative hair tools to style the girl’s killer hair looks whilst on tour.

With 30 shows taking place between May and June this summer, the Girls Aloud hair stylists will use the SpeedStyle, a powerful and lightweight hair dryer, the newly launched SmoothStyle, an intelligent hot brush & smoothing comb, and the viral multi styling tool FlexStyle in new colourways Malibu Pink and Lilac Frost to create the band’s salon quality hair looks on tour while showing fans how easy it is to recreate the looks at home.

Tracey Scully, UK Managing Director at SharkNinja said “We are thrilled to be partnering with Girls Aloud on their tour in the UK this year. This partnership feels natural to our Shark Beauty brand as we expand our presence in the beauty space. Girls Aloud are the perfect partner to bring to life for our customers how Shark Beauty tools can help them look and feel the best versions of themselves; enhancing natural beauty and unleashing fearless energy, no matter the hair type or texture.”

Cheryl, Kimberly, Nadine and Nicola commented “We are incredibly excited to have Shark Beauty as our hair styling partner for Girls Aloud: The Show – our upcoming tour. Nobody wants to be sat in the chair for hours every night before a show, and the Shark Beauty hair tools have made getting ready so quick and easy, and ensures our hair stays healthy, despite the constant styling. We all have different hair types and textures and the tools work for all of us – they really have something for everyone.”

London based celebrity hairstylist, Lisa Laudat, is the lead stylist for the Girls Aloud 2024 tour and will have full access to the Shark Beauty product portfolio, including the newly launched pink and lilac FlexStyle tools. By using Shark Beauty’s versatile tools and attachments, Lisa will be able to achieve a variety of gorgeous stage-ready looks on the girls quickly and without damaging their hair due to heat protecting features, making them the perfect choice for showtime!

Throughout the duration of the tour, starting on the 17^th May, the Shark Beauty social channels will be releasing behind the scenes videos showing which hair styling tool Cheryl, Nadine, Nicola, and Kimberley each choose, and how Lisa uses these to style each of their individual looks. To inspire fans to re-create these at home, Lisa has shared her styling top tips so that fans can get the most out of their Shark tools:

1. For the best styling results: always use the FlexStyle on slightly damp hair. Your hair should be 80-90% dry before you curl, straighten, or smooth with the fast-drying function. This will help avoid breakage and damage when styling, keeping hair healthy and shiny.
2. Smooth & Sleek: use the SmoothStyle on Dry Hair Mode using the integrated comb to create a salon-worthy blow dry at home. Wrap dry hair around the integrated comb, starting at the roots. Pull through hair, and when you get to mid-lengths, twist the brush 360 degrees at least twice using the end of the SmoothStyle to turn the brush, ensuring the hair is facing upwards and outwards to create volume and bounce. This tool is particularly great for thick hair, second day touch ups on fine hair or to style bobs.
3. Curl longevity: For an extra tight and long-lasting curl using the FlexStyle, once you’ve curled a section of hair using the auto-wrap curlers attachment, spray hair with strong holding spray. Then roll each curl up and pin into place to cool down while you style the rest of your head. Once set, unpin each curl and run your fingers through your hair and spray again for longevity. This is a trick I use with Girls Aloud to ensure their hair lasts for the whole performance.
4. To bring the bounce: using the SpeedStyle to create added volume and shape, use the QuickSmooth Brush attachment. Starting with damp hair, blow dry hair all to one side of the head going over the top of your head, starting with the brush at the roots and pulling through to the ends. Once complete, then blow dry hair all to the other side – this will give you volume at the roots. After this, part hair and style the ends for the finished look. To set your style and help reduce frizz, press the Cool Shot
5. To define your natural curls: Use the SpeedStyle with the DefrizzFast Diffuser attachment on towel dried hair. Work around your head, bunching curls from ends between the petals of diffuser. For more volume, slide the lever to extend prongs to lift roots higher. For the best results, use low air and low temperature settings.

For hair that steals the show visit sharkclean.co.uk To have a sneak peek into the hair styles Girls Aloud have been testing for their tour, check out Shark Beauty’s Instagram.

For further information, please contact sharkninjauk@bcw-global.com

-ENDS-

About SharkNinja:

SharkNinja, Inc. (NYSE: SN) is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 2,800 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.com and follow @SharkNinja.