This new campaign brings together the self-proclaimed ‘clean freak’ with a brand pioneering cleaning innovation
September 5, 2024 – Today, SharkNinja, Inc. (NYSE: SN), the global technology and design company with a history of pioneering appliance innovation, announces a new campaign featuring actress, producer, entrepreneur and proud clean freak, Courteney Cox to promote Shark®’s PowerDetect™ NeverTouch™ Pro 2-in-1 Robot Vacuum and Mop and Shark® PowerDetect™ Clean & Empty Cordless Vacuum. These two new vacuums feature first-of-their-kind capabilities, including consumer-inspired technology that combines power, performance, and intelligence to create best-in-class cleaning solutions.
Starting this September, Cox will appear in a series of videos that can be seen across streaming platforms and social channels in the coming months. Fans can also see how Courteney uses Shark’s new PowerDetect™ throughout her own home on Instagram (@courteneycoxofficial and @SharkHome) and TikTok (@courteneycoxofficial).
I am often linked with cleanliness based on some of the characters I’ve played, but my dedication to tidiness extends way beyond those roles, and Shark’s new PowerDetect™ line is an amazing new product for people who love to have a clean home. The new Shark PowerDetect line of vacuums have quicky become two of my must have products.”
Shark’s new PowerDetect™ campaign featuring Cox will highlight a few of the powerful and innovative features found in Shark’s new PowerDetect™ line. Notable elements highlighted in the ad spots include the Shark® PowerDetect™ Clean & Empty Cordless Vacuum’s DuoClean Detect™ Nozzle with the best debris cleaning of any cordless vacuum1, effective on all floor types as well as the Auto-Empty dock, an impressive 70 minutes of run time2 and the ability to clean in both forward and reverse. In addition, the Shark® PowerDetect™ NeverTouch™ Pro 2-in-1 Robot Vacuum and Mop’s NeverStuck™ technology is also featured, which allows the robot to lift itself over obstacles and across thresholds plus prevent the transfer of wet messes.
"As a brand with a longstanding commitment to meeting consumers where they are, we are constantly developing innovative solutions to real-life problems and with that experience under our belt, we know better than anyone the importance, complexity and power of clean," said Adam Petrick, Chief Marketing Officer. "With the launch of Shark®’s new PowerDetect™ Robot and Cordless vacuums, we knew we needed to partner with someone that had the same standard and commitment to cleanliness and who better than Homecourt Creator and Founder, Courteney Cox. We’re looking forward to highlighting the incredibly innovative PowerDetect™ line and its various uses with Courteney in the coming months.”
Shark®’s PowerDetect™ NeverTouch Pro 2-in-1 Robot Vacuum and Shark®’s PowerDetect™ Clean & Empty Cordless Vacuum are both available now in the U.S. on SharkClean.com for a suggested retail price of $999.99 and $499.99, respectively. Beginning this fall, both products will be at select retailers (Amazon, Best Buy and Walmart) nationwide and in select markets globally. Learn more at SharkClean.com.
