Needham, MA, Feb. 1, 2024 – SharkNinja, Inc. (NYSE: SN), a global product design and technology company, kicks off 2024 executing its three-pillar growth strategy with the launch of product innovation in new and existing categories. The company also announced 17 additional Shark and Ninja products will be coming to the EMEA (Europe, Middle East and Africa) region during the first half of 2024.
The newest innovation from SharkNinja includes the Shark FlexBreeze™, a unique cooling solution built for both outdoor and indoor use, the Ninja FrostVault™, a cooler that redefines the market for portable outdoor food storage, and the Ninja® DoubleStack™ XL 2-Basket Air Fryer, the industry’s first vertical two-basket air fryer that provides double the performance with 40% less countertop footprint.
“SharkNinja’s track record of launching game-changing innovations and rapidly capturing market share across categories is a result of our associates’ boundless curiosity and relentless drive to solve consumer problems,” said Mark Barrocas, Chief Executive Officer. “Our latest innovations deliver the high-tech features, market-leading performance, quality and extraordinary value Shark and Ninja products are known for, positively impacting people’s lives every day, in and outside their homes, around the world.”
SharkNinja Brings the Cool Wherever You Go
Summer is meant to be spent outdoors; however, millions of people find themselves spending more time inside to beat the heat. SharkNinja’s engineers are solving this problem with their new Shark FlexBreeze™ (MSRP: $199), a unique outdoor cooling solution – not just a fan – designed to help consumers bring cooling comfort whenever and wherever they need it. A few of its capabilities includes:
Nobody likes sticking their hand into a cooler filled with ice to retrieve a beverage, or eating a soggy sandwich stored in the melting ice of a traditional cooler. SharkNinja’s new, patented technology makes these experiences a thing of the past with the first-of-its-kind Ninja FrostVault™ Cooler (MSRP: $199.99 for 30-quart, $249.99 for 50-quart).
The Ninja FrostVault™ Cooler redefines the market by offering premium ice retention up to six days* and fridge-temp dry storage. With FrostVault™ technology, cold air transfers into the Dry Zone, where high-tech insulation keeps food cool, dry, and separate at food-safe temperatures (under 40° F) for days.
Additional features and capabilities include:
SharkNinja Helps Consumers Take Back Their Counter
No matter the size of the kitchen, consumers around the world want more counter space AND the convenience and speed of an air fryer. The market leader Ninja is giving consumers the best of both worlds with the new Ninja DoubleStack™ XL 2-Basket Fryer (MSRP: $229.99), a vertical air fryer that provides twice the capacity and 40% less footprint than a single basket air fryer. Additional features include:
*50-quart Ninja FrostVault™ offers premium ice retention up to six days.
SharkNinja Furthers International Expansion
Additionally, SharkNinja announced today at its inaugural EMEA Product Forum, attended by retailers and partners, its plans to bring 17 additional Shark and Ninja products to the region. Consumers across Europe and the Middle East will soon have access to the following products that deliver incredible performance and value: Shark Matrix Robot, Shark StainStriker Pet Stain & Spot Cleaner, Shark HydroVac, Shark Steam & Scrub, Shark SmoothStyle, Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker, Ninja CREAMi DELUXE Ice Cream & Frozen Drink Maker, Ninja Ceramic Cookware, Ninja Detect Duo Power Blender Pro, and the Ninja Combi Multi-Cooker, Oven & Air Fryer.
Arvind Bhatia, CFA
SVP, Investor Relations