Thrills and Spills: The Houseproud Nation is Anxious About Mess When Hosting This Football Season

  • New data* reveals nearly half of consumers in the UK feel anxious hosting in their home because of mess left behind by guests
  • 8 in 10 prefer hosting small groups in the home, with six people the ideal number
  • Over half of the nation reveal they actually don’t enjoy hosting as they can’t relax
  • SharkNinja takes over a pub and renamed it the ‘Carpeters Arms’ – the only pub brave enough for a white carpet

London (June 20, 2024) – Data released today from SharkNinja, Inc., a global product design and technology company, reveals that nearly half (45%) of the nation feel anxious hosting in their home – because of mess left behind by guests, with 8 in 10 (83%) preferring to host small groups and over half (57%) revealing they can’t relax at all when hosting.

After the research found over a third (34%) feel anxious about guests spilling drinks on the carpet when their team scores during a sports game, SharkNinja has taken over a London pub for the England v Denmark football game today and renamed it the ‘Carpeters Arms’ – the only pub that encourages you to spill your drink.

To help show the nation how to take the stress out of hosting this football season, the brand has teamed up with football legend Harry Redknapp for the event, which will not only give lucky football fans the chance to enjoy a pint on them for one of England’s biggest sporting events of the year, but also offers a solution for the nation’s spill-xiety. Harry has also given his foolproof tips on hosting the match at home this football season, which can be found below.

As research reveals that the biggest worries when hosting at home are stains on the carpet (56%), Shark puts minds at ease with its Shark CarpetXpert Deep Carpet Cleaner with Built-In StainStriker, which cleans and revives carpets with an 8x deeper clean than a regular vacuum¹. In fact, the brand is so confident in the product, they’ve installed a white carpet on game night so they can clean up any spills using the innovative product. Other top hosting concerns from the research were things getting broken (56%) and neighbours complaining about the noise (46%).

With just over 8 in 10 (82%) making sure their abode is at its absolute cleanest for when guests arrive and over half (56%) admitting to a panic clean beforehand, it’s no wonder that over half (48%) would rather watch a football match in a bar or pub so they don’t have to worry about the mess left behind. Shamelessly, a third (33%) are less worried about causing a mess in someone else’s home, than their own.

Football legend, Harry Redknapp, has given his top three tips on hosting this football season:

  1. Avoid beers on the floor: Sandra is not happy if the house gets wrecked after a game. Beers on the floor are a recipe for disaster in our house, if you’ve got people around for the match, make sure drinks are on the table as they’ll go flying as soon as a goal is scored!”
  2. Check the tech: Make sure you know what channel the game is on before guests arrive, and always check it’s all working beforehand. No one wants impatient football fans in their living room!”
  3. Hold the snacks until half time: “I know how excited my mates are when the football is on, and when people are jumping up and cheering – we’ve found that it’s best to hold off on the snacks until half time. Guests are more relaxed and Sandra is happy that the carpet doesn’t suffer!”

Harry said I know full well that guests can get rowdy when watching a football game, and pints have been known to go in the air! The ‘Carpeters Arms’ tonight is offering football fans the night off and giving them a place to enjoy a drink, without the worry of spills. With Shark vacuum cleaners, carpet stains won’t dirty your viewing experience. You can watch the home nations without your house being ruined.”

Tracey Scully, UK Managing Director at SharkNinja saidWith our research showing that the nation is anxious about hosting at home due to messy guests, particularly around rowdy events such as football season, we wanted to do something to take the pressure off. That’s why we’ve opened the ‘Carpeters Arms’ today, an event to give people a place to enjoy the game without the worry. But also to show how you can take the stress out of hosting with our wet cleaning products, that offer an exceptional clean for their carpets, floors and soft furnishings. The precise cleaning technology and specially-designed solutions to give our consumers deep cleaning power, for all of life’s spills and messes.”

The Carpeters Arms event is taking place today on Thursday 20th June, where guests can see spills disappear with the Shark CarpetXpert Deep Carpet Cleaner with Built-In StainStriker, and enjoy delicious pizza created in the Ninja Woodfire Electric Outdoor Oven, Artisan Pizza Maker and BBQ Smoker.

Shark CarpetXpert Deep Carpet Cleaner with Built-In StainStriker is available on and at selected retailers.


*Source: SharkNinja commissioned Onepoll to conduct an online survey among 2,000 members of the British public. Research was conducted between 7th – 9th May 2024.