June 6, 2024 – SharkNinja has partnered with elite athletes, Peter Crouch (former England footballer), Thierry Henry (former French footballer and 1998 FIFA World Cup winner) and Bastian Schweinsteiger (former German footballer and 2014 FIFA World Cup winner) to create a content series that invites sporting talent and fans compete to raise their hosting game this summer as they challenge each other with the #RaiseYourGame hashtag.
Launching ahead of the action-packed summer of highly anticipated international sporting events– there really is something for everyone. With a combined estimated reach of 37 million across the three athletes, this campaign brings to life the high-performance capabilities of SharkNinja products and taps into the loyal sports fans’ interests who will be tuning into watch the major sports events taking place this summer.
As part of this collaboration, SharkNinja has produced a content series which depicts Peter, Thierry and Bastian in a humorous, competitive squabble via video call, as they challenge each other to host the best summer parties. Each athlete proceeds to demonstrate the ways in which they use SharkNinja’s products, including the brand-new Ninja Double Stack XL 9.5L Air Fryer, Shark FlexBreeze Portable Fan, Shark Detect Pro Cordless Vacuum Cleaner, the Ninja CREAMi Ice Cream & Frozen Dessert Maker and the Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker, to host the best summer sports-watch parties for their friends.
The content highlights how you can get ahead of the game this summer with SharkNinja’s easy-to-use, high-performance appliances by cooking delicious, high-speed meals for all your friends, while you’re free to host like a champion. You can now impress your guests with a clean home and fuel them up with deliciously easy meals, whether you’re a beginner or a pro. This collaboration between SharkNinja and these iconic athletes highlights the natural synergy between sportspeople and SharkNinja’s products – both possessing a strong drive to perform optimally, every time.
So, whether you’re an elite athlete preparing for the world stage or preparing to host your friends for the ultimate sports-watch party, there’s a SharkNinja product to help you shine hosting this summer.
Abbey Clancy, British TV personality and wife to Peter Crouch, also makes a comedic cameo in SharkNinja’s content series alongside her husband to showcase the top-tier performance of Shark’s FlexStyle 5-in-1 Air Styler & Hair Dryer.
“We are thrilled to be able work with such iconic sports personalities who we really feel embody SharkNinja’s core brand purpose. Peter’s, Thierry’s and Bastian’s involvement in this campaign has allowed us to showcase our products’ amazing features and to challenge you to raise your hosting game this summer”
“I’m so ready for a summer of sport, thanks to SharkNinja. Filming with two men who I respect so much on and off the pitch, Thierry and Bastian, as well as Abbey, was a lot of fun. Thanks to SharkNinja, Abbey and I will be hosting the most insane parties this summer – we can’t wait to have my mates around for some epic sports-watch parties!”.
For further details on the SharkNinja products used by Peter, Thierry and Bastian in this campaign, please visit: https://ninjakitchen.co.uk/sport
Watch the video here: https://www.instagram.com/ninjakitchenuk
