Innovating Beyond Expectations and Breaking New Ground

In 2024, SharkNinja shattered expectations with 25 trailblazing products that addressed both known and unknown consumer problems. Many of these innovations propelled us into entirely new market categories. We revolutionized skincare with the Shark CryoGlow launch in the UK and Mexico—a cutting-edge facemask that integrates advanced LED technology with full-face coverage and a game-changing cooling undereye experience.

For the first time, we ventured into categories like coolers, fans, and frozen drink makers, cementing SharkNinja as the ultimate problem-solver for everyday challenges. These breakthroughs reflect our commitment to delivering extraordinary solutions that enhance consumers’ lives.

Expanding Our Global Presence and Influence

This year, we didn’t just launch products—we took SharkNinja to the world stage. Our successful expansions into the Middle East, Mexico, and Brazil brought us closer to millions of new consumers, amplifying our global footprint.

We also made waves at iconic events like Paris Fashion Week, where Shark Beauty captivated audiences with a groundbreaking runway show, and IFA, the world-renowned platform for innovation, where our presence solidified SharkNinja as a leader in global ingenuity.

Impactful Campaigns, Iconic Collaborations

In 2024, SharkNinja redefined consumer engagement through bold campaigns and high-profile partnerships. From working with global icons like David Beckham and Courteney Cox to championing women’s sports as the title sponsor of the inaugural Women’s Champions Basketball Classic, we found powerful ways to connect and inspire with purpose.

These collaborations brought our brand to life, celebrating stories of creativity, resilience, and excellence that resonated across cultures and generations, leaving a profound and lasting impact worldwide.

The True Edge of Innovation: Our People 

Behind every groundbreaking product and campaign lies the driving force of SharkNinja—our people. At SharkNinja, we don’t just think differently; we redefine what’s possible. Our team embodies the True Edge mindset, fueled by insatiable curiosity, fearless creativity, and an unyielding desire to challenge the status quo.

They make what others call impossible look routine, pushing the limits every day to deliver extraordinary solutions for consumers.

Looking Ahead to 2025

As we close the chapter on an extraordinary 2024, one thing remains clear: SharkNinja’s journey has only just begun. With our eyes set on new horizons, we will continue to raise the bar, innovate with purpose, and redefine possibilities for the future.

Here’s to an even more extraordinary 2025—and to the team, partners, and consumers who make it all possible.