True Edge Tuesday with Victoria Meadows

At SharkNinja, we strive for the outrageously extraordinary in everything we do, driven by our True Edge—a blend of vigilance, creativity, and bold decision-making. This cornerstone of the outrageously extraordinary mindset harnesses innovative insight and strategic solutions to create a competitive advantage, empowering us to positively impact people’s lives every day. 

True Edge Tuesday celebrates team members who go above and beyond, showcasing what it means to reject the status quo and embrace the extraordinary.  

Meet Victoria!

Victoria, a Greater Manchester, U.K. native based in our Leeds office, combines her strong foundation in psychology with sharp analytical expertise to excel at SharkNinja. After earning her master’s degree in the Psychology of Advertising from Lancaster University, Victoria spent six years refining her skills in market research and commercial operations. Since joining SharkNinja’s performance marketing team in 2023, Victoria has quickly made her mark, earning a promotion to manager of direct-to-consumer (DTC) analytics. She is passionate about cross-functional collaboration and using data-driven insights to fuel impactful business decisions.

OE in Action

Victoria has been instrumental in driving measurable improvements in DTC performance across Europe, Middle East, and Africa, leveraging her innovative thinking and data-driven approach to deliver impactful results. Operating across 10+ countries, she developed strategies that enabled swift responses to challenges, contributing to record-breaking DTC revenue and efficiency last year.

As a key leader in launching 14 new DTC websites across 7 countries, Victoria ensured analytics and performance visibility were in place from day one. Victoria’s ability to uncover insights, focus on critical metrics, and collaborate across teams has been central to strengthening SharkNinja’s global DTC presence.  

Hear from Victoria

We had a chance to chat with Victoria and learn all about her True Edge, and how she strives for the outrageously extraordinary (OE) at SharkNinja and beyond.    

What does it mean to be Outrageously Extraordinary? 

To me, Outrageously Extraordinary means consistently striving for better results, both personally and professionally. Taking ownership of driving the best outcome possible and pushing beyond what is expected of you to achieve what others are not.   

 

True Edge is described as “a key principle of the OE mindset, combining vigilance, innovative insight, and strategic solutions to create a competitive advantage that is exceptionally hard to replicate.”  

What’s your True Edge, or what are you working to build? 

I pride myself on demonstrating that details make the difference. In my role, it’s vital to continuously provide insights to deliver actionable insights that empower the business to make data-driven decisions. Our approach goes beyond focusing solely on overarching results; we delve into the finer details to extract meaningful learnings that drive continuous improvement. This detail-oriented mindset allows us to spot the smoke, develop strategic solutions swiftly, and ensure accountability across EMEA teams. By maintaining this high standard, we contribute to upholding the exceptional performance benchmarks that SharkNinja consistently strives to achieve. 

 

Can you share examples of how you live “OE” 

I believe nothing is ever truly finished—there’s always room to build and improve. This mindset, I think, is key to being Outrageously Extraordinary.

In my role, I approach every task with the understanding that continuous evolution is necessary to drive impactful results. Given the fast-paced and dynamic nature of the business, where adaptability is crucial, I ensure that our analytics team equips the broader EMEA teams with accurate insights and critical data points. This enables them to make well-informed, timely decisions that align with strategic objectives.

 

What makes working at SharkNinja special? 

While there’s a lot of things to love about working here, from the speed of development to exciting new products, my favourite thing about working at SharkNinja by far is the people! It’s a privilege to work alongside so many hardworking and intelligent individuals every single day. With everyone working towards the same goals, every win is a win for the team. 

 

Please join us in congratulating Victoria for being this week’s True Edge Tuesday!  

Leave a Reply

Your email address will not be published. Required fields are marked *